Too good to go to waste

Globally 1.2 billion tons of food are wasted on farms each year. This is significantly more than is wasted from retail and food service industries and households combined and is enough to feed the world’s 870 million undernourished four times over (WWF, 2021)

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Why Do We Exist?

Agriculture is the backbone of Kenya’s rural economy. Approximately 70% of the rural population works in agriculture, accounting for around 33% of national GDP. Yet 7.2 million smallholder farmers remain economically vulnerable, with most earning less than $2-5 per day, due to fragmented markets, unpredictable demand, and unreliable payments.

At the same time, inefficient supply chains cause significant food loss. In Sub-Saharan Africa, up to 50% of fresh produce is lost between harvest and market, leading to lost income, avoidable emissions, and wasted resources. Despite these losses, African produce remains underutilised in both local and global markets.

Climate change further threatens consistent productivity through erratic rainfall, droughts, and soil degradation, increasing risk for farmers and weakening food system stability. With Africa’s population projected to double by 2050, the urgency to build more resilient and inclusive food systems has never been greater.

Farm to Feed stands at the intersection of local agricultural production, sustainability, and global trade. We build structured, transparent, and demand-driven supply chains that directly address these systemic inefficiencies.

Through our solution, we provide farmers with reliable offtake, transparent pricing, and payment within three days, improving income stability and financial inclusion. Moreover, by purchasing the full harvest across all grades, we reduce on-farm food loss and increase farmer earnings by capturing value that would otherwise be lost.

Using digital tools, farmer training, and value addition, we improve supply chain efficiency, extend product shelf life, and reduce environmental impact.

We connect Kenyan farmers to local and global markets, accelerating the transition toward an equitable and future-ready food system.

How our odd-looking solution works

We’re HACCP certified. Our solution follows a rigorous quality assurance process to procure fresh, affordable vegetables delivered to our customers across Nairobi and beyond on the dot. Always.

Meet the team that is making this oddness possible